A Mother–Daughter Team Rooted in Laguna Beach
Q: What sets Laguna Beach apart from other coastal markets?
A: Laguna Beach is truly one of a kind. It’s not just a beach town, it’s a collection of distinct neighborhoods, each with its own character, architecture, and lifestyle. From historic cottages in the Village to contemporary oceanfront estates in Three Arch Bay, there’s a level of diversity here that’s rare along the coast.
What makes it even more special is the emotional connection people have to Laguna. The coastline, the coves, the light, it draws people in. Buyers aren’t just purchasing a home here; they’re investing in a lifestyle and long-term legacy.
Q: As a mother–daughter team, how does your dynamic benefit your clients?
A: Our dynamic brings a balance our clients truly value, and it’s strengthened by the trust they place in us. Shauna offers decades of experience and long-standing relationships within the community, while Leita brings a modern perspective with a strong background in marketing and digital strategy.
Together, we combine experience with innovation, guiding our clients with confidence while positioning their homes to resonate with today’s buyers. Our clients trust us to navigate important decisions on their behalf, and we take that responsibility seriously. It’s a collaborative, hands-on approach, and our clients feel supported every step of the way.
Q: What is one of the biggest misconceptions about selling a home in today’s market?
A: A common misconception is that you can “test the market” with pricing. The first impression is everything, especially in Laguna Beach, where buyers are highly informed and selective.
When a home is priced correctly and presented at its best from day one, that’s when you create momentum and often generate multiple offers. If it’s overpriced, buyers tend to wait, making it difficult to regain that initial excitement.
Q: What trends are you currently seeing in the Laguna Beach luxury market?
A: Buyers are placing a strong emphasis on quality, design, and lifestyle. Homes with seamless indoor-outdoor living, privacy, and thoughtful architecture are performing well.
There is also continued demand for turnkey properties, buyers want something they can immediately enjoy. At the same time, buyers are more discerning and patient, but ready to act quickly when the right opportunity comes along.
Q: What advice would you give to someone considering buying or selling in Laguna Beach right now?
A: For sellers, it’s important to work with an agent who can guide you through the entire process, not just list the home. We specialize in helping our clients prepare and update their properties to maximize value, whether through thoughtful design, added functionality, or enhancing the overall flow and space. In many cases, these improvements can significantly increase a home’s value, sometimes by $1 million or more.
For buyers, preparation and access are key. The best opportunities don’t always last long, and many happen off-market. Working with a team that has deep local knowledge and strong relationships can make all the difference.
Shauna and Leita Covington
949.412.8088 | 949.395.3037
DRE #00991380, DRE #02109969
Shauna@ShaunaCovington.com
Shauna-LeitaCovington.com
