YouTube Veteran Joins Coldwell
Hillary Caston, a pioneer of video marketing for real estate, has joined the team of Coldwell Banker Previews International, Laguna Beach. “This move will enable me to unleash my creativity as never before,” said Caston. “The entire Coldwell Banker team is already offering me tremendous support. It’s encouraging to know your fellow professionals are on board with your unique style.” Known for her creative vision and innovative marketing, in 2010 Caston developed videos to showcase homes on her YouTube channel, US Home Tours. Some have received over 40,000 hits.
“They really took my daring nature to a whole new place. I even had to perform a few of my own stunts. But judging from the results, it was more than worth it,” she said in a statement.
Beyond videos, Caston shares a Laguna Beach Real Estate Blog, offers Laguna Beach Picks of the Week, and comments on other real estate sites on MSN and Yahoo. All of this is geared toward keeping the buying and selling public well informed.
“At Coldwell Banker, I’ll be introducing new video excursions designed to give viewers a ‘you are here’ feeling,” she said, furthering her goal of helping home buyers shop online in a realistic format.
Photo: Hillary Caston
Surterre Receives Crystal Cove Listings
Surterre Properties announced the Newport Beach-based company was recently selected by Irvine Company to exclusively represent undeveloped view homesites in the Crystal Cove section of Newport Coast.
The homesites starting at $2 million enjoy majestic coastal views and the ability to construct the perfect home.
“We’re proud to bring our acclaimed sales and marketing strategy to Crystal Cove and are confident it will yield fantastic results,” said Gary Legrand, president and chief executive of Surterre Properties.
For more info: visit www.SurterreProperties.com or www.Crystal-Cove.com.